A Global FMCG Leader Goes Above And Beyond

Automated product launch via a single platform accessed by reviewing authorities to improve time-to-market

The Problem:

Automate product launch via a single platform accessed by various reviewing authorities, to improve time-to-market.

The Accurate Solution:

Time-to-market is often the key differentiator in the fast moving consumer goods (FMCG) industry. The new product launch process has to cater to need-for-speed without forgetting the fundamentals of good decision making, such as correlation of competition and customer insights, as well as enablement of multiple pricing models. It needs to be scalable, catering to the needs of fast moving markets as well as adaptable to local dynamics.

There was a legacy system in place, which needed to be replaced, without losing any data. A number of ancillary systems needed to be integrated in a loosely coupled manner to preserve integrity and extend capability of the core system. The solution also needed to cater to the needs of decision makers who often need personalized dashboards.

Finally a system like this, closely integrated with work processes, is only as good as the user experience it provides, the transparency it brings to the process and the speed at which it works.

The Accurate Advantage:

The new improved system, based on Pega technology platform, reduced the product launch time by almost 60%.