How A Leading Global Jewelry Brand Outshines Its Competitors
Recreated the websites, targeted at different markets with a single unified eCommerce platform and transformed the shopping experience.
Replace multiple legacy websites, targeted at different markets to provide customers the best possible brand and online shopping experience.
The Accurate Solution:
As an enterprise grows and enters multiple markets, it is possible that the brand experience becomes inconsistent across multiple web properties. The marketing challenge, then, is to provide a consistent, unified customer experience to its global customer base, by bringing global best practices together. This in turn unlocks capabilities to run global marketing campaigns as well as improve the time to market.
The solution was technically complex because multiple properties, working with multiple technology stacks, needed to be migrated onto a single platform and yet, continue to handle several unique local regulatory, taxation and logistics components. Multiple languages and multiple localized store fronts need to be provided for. But the biggest challenge was to understand the customer journey in fine granular terms and ensure that the new website reflects this sophistication in understanding customer needs.
The Accurate Advantage:
The new global website with a single technology platform and database, built using Magento commerce cloud, was launched in record time. It enabled the enterprise's ability to run finely tuned global marketing campaigns as well as improve time to market for its new product offerings.