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Streamlining online bookings using Adobe Analytics


Background


Our client is a prominent Indian low-cost carrier, known for its extensive domestic and international flight network


 

Challenge(s)

  • Despite having a strong online presence, the airline's digital team lacked clarity on user behaviors, causing missed opportunities in marketing and sales

 

Solution

  • Seamlessly integrated Adobe Analytics across all digital touchpoints.

  • Created custom dashboards tailored to various teams, from marketing to sales, providing real- time metrics and KPIs.

  • Employed flow visualization to meticulously map and analyze the online booking process.

  • Segmented users based on behaviors, demographics, and interactions to derive deeper insights.


 

Results

  • Built a holistic understanding of the customer's online journey and uncovered actionable insights to pinpoint bottlenecks in the booking funnel.

  • Streamlined the booking process and a 15% increase in online bookings.


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