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Streamlining online bookings using Adobe Analytics


Our client is a prominent Indian low-cost carrier, known for its extensive domestic and international flight network



  • Despite having a strong online presence, the airline's digital team lacked clarity on user behaviors, causing missed opportunities in marketing and sales



  • Seamlessly integrated Adobe Analytics across all digital touchpoints.

  • Created custom dashboards tailored to various teams, from marketing to sales, providing real- time metrics and KPIs.

  • Employed flow visualization to meticulously map and analyze the online booking process.

  • Segmented users based on behaviors, demographics, and interactions to derive deeper insights.



  • Built a holistic understanding of the customer's online journey and uncovered actionable insights to pinpoint bottlenecks in the booking funnel.

  • Streamlined the booking process and a 15% increase in online bookings.


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