Reducing drop-offs and boosting sales using Adobe Journey Optimizer

Background

Our client is a leading vacation ownership and hospitality brand, offering a diverse range of holiday experiences and resorts, dedicated to creating memorable and enriching travel experiences for its members.

---

Challenge(s)

• High cart abandonment rates plagued the platform, with customers dropping off mid- booking.

• Needed to reduce drop-offs and guide users to complete their vacation bookings.

---

Our Solution

• Carefully mapped the existing booking process within Journey Orchestration.

• Identified stages of high drop-offs and integrated real-time interventions such as chat support or personalized offers.

• Designed and introduced user flow enhancements based on continuous feedback.

---

Results

We achieved a 30% reduction in cart abandonment, a 15% increase in completed bookings, and a more streamlined user journey.