top of page

Improved Conversion by implementing Acquia with Drupal CMS & integrating with Salesforce Sales Cloud


Our client was a US-based leading tour operator who offered small-group, guided tours to exotic European destinations. They wanted to develop a new website, designed to give customers and agents the best possible brand experience throughout the travel process - from planning to booking to customer service and in-destination information


Our Solution

  • Developed a responsive website using Acquia Cloud (new content & experience), Acquia Lift (personalizing experiences).

  • Developed a dashboard for travel agents and integrated it with Salesforce Sales Cloud to manage reservations and commissions.

  • Integrated the site with Acquia DAM (Digital Asset Management) to enable the marketing teams to manage and reuse the collateral from a centralized location.



The implemented solution increased traffic, improved lead generation as well as brand engagement. The personalized experiences lead to better lead conversions and they saw a 28% jump in lead to sale conversions. The agent turnover rate was reduced by 8%.

1 view0 comments
bottom of page