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Background
Our client is a leading vacation ownership and hospitality brand, offering a diverse range of holiday experiences and resorts, dedicated to creating memorable and enriching travel experiences for its members.
Challenge(s)
High cart abandonment rates plagued the platform, with customers dropping off mid- booking.
Needed to reduce drop-offs and guide users to complete their vacation bookings.
Our Solution
Carefully mapped the existing booking process within Journey Orchestration.
Identified stages of high drop-offs and integrated real-time interventions such as chat support or personalized offers.
Designed and introduced user flow enhancements based on continuous feedback.
Results
We achieved a 30% reduction in cart abandonment, a 15% increase in completed bookings, and a more streamlined user journey.