Creating seamless experiences using Adobe Experience Platform

Background

Our client is a leading Indian financial conglomerate, offering a wide range of banking, financial, and insurance services, with a focus on customer-centric solutions and innovation. They wanted to ensure their customers had a seamless experience across all channels.

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Challenge(s)

Creating a unified customer profile and delivering consistent, personalized banking

experiences.

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Our Solution

• Channeled data from various banking touchpoints into the Adobe Experience Platform.

• Established a unified customer profile consolidating transaction history, interaction logs, and personal details.

• Used this integrated profile to deliver personalized banking offers and solutions, ensuring a consistent experience across channels.

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Results

We achieved a 40% uptick in customer satisfaction scores, 20% rise in cross-selling products, and enhanced trust and loyalty among clients.