Accurate

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We leverage the power of digital technologies along with our understanding of capabilities needed for success in business, to engineer digital solutions that enable enhanced competitiveness, greater efficiencies, and better employee as well as customer experience.

How Can We Change Your Game?

With our business and domain insights, we fine tune the solution specifications to accurately reflect the business asks and needs of diverse stakeholders in helping a solution become successful over the long term. We leverage our wide base of complementary and state-of-the-art technologies to build and deliver the solution as well as support it through its life cycle. We use our familiarity with techniques like Agile, Test Automation and Design Thinking to significantly improve time to market.

Traditional marketing has evolved from being product-centric to being customer-centric. In our hyper-connected world, the customer is often mobile, connects with brands across multiple touch points and is influenced greatly by the online communities that he or she belongs to. The business no longer drives the communication with the customer, and it is often the customer and online communities who set the narrative.

What Are The Biggest Challenges?

To thrive in this fluid and challenging market, business must constantly reimagine it’s mix of products & services, pricing, its customer touch points, and its customer engagement across the life cycle of a customer.

The customer life cycle extends from awareness to interest to usage and advocacy of the brand. Understanding how this unfolds across touch points, by leveraging technology, is the key to transform marketing.

The Accurate Advantage

Accurate leverages its domain understanding, business insights and technology proficiency, to drive breakthrough digital transformation of Marketing.

Marketing

Every contact with a customer is an opportunity to grow business. For that to happen, the sales team must understand what is important for the customer, and any service issues that the customer may have faced.

Likewise, the sales team must share intelligence about what it has learnt about customer needs so that business is better informed. Business leadership benefits if it can tap into data and insights and understand what’s happening with key accounts.

What Are The Biggest Challenges?

There are pockets of knowledge that exist inside any enterprise and these need to be aggregated and made available at the right place and time, to the sales teams as well as to the business leadership.

The Accurate Advantage

Accurate leverages its understanding of global best practices in sales force management, its insights into today’s digital powered businesses and its understanding of relevant technologies, to help revitalize and re-energize your sales team.

Sales

Customer experience is a sum of how a customer experiences a business. The multiple transactions and influences that a customer has while engaging with the business, across the customer life cycle, determine the customer experience. Understanding this experience gives a business useful insight into how to improve itself.

What Are The Biggest Challenges?

While there are multiple agencies and technologies available to record customer experience across touch points, it is useful to map it to the business processes, technologies, people, product & market fitment, marketing mix and profitability, to draw insights which help the business become better at serving its customers.

The customer life cycle extends from awareness to interest to usage and advocacy of the brand. Understanding how this unfolds across touch points, by leveraging technology, is the key to transform marketing.

The Accurate Advantage

Our ACXTM methodology, comprising a set of frameworks, accelerators, tools, and industry solutions, enables transformation of your Customer Experience, by building the right set of Digital capabilities underpinned by technologies.

Customer-Experience

Reliability in the context of business often comes down to its operations – for example, inbound and outbound logistics, billing, inventory management, order fulfillment, customer support and so on. When a business is reliable, it increases its chances for success. A reliable business is preferred by its internal customers like channel partners, as well as external customers.

What Are The Biggest Challenges?

Often businesses turn to technology to improve operations processes, but technology alone may not be the complete solution. Technology must be put in the context of underlying business processes as well as the users who will use the solution – to deliver durable & meaningful business benefits.

The Accurate Advantage

Our understanding of the linkages between key business domains coupled with proficiency in digital technologies, help us deliver breakthrough solutions which improve the reliability of your operations.

Operations
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