Next-Gen Commerce
Industry
E-commerce & Digital Retail
Solution
Next-Gen Commerce
Client Overview
A US-based mid-market e-commerce retailer specializing in fashion and lifestyle, serving customers through innovative digital platforms and mobile-first experiences
Key Objective
To enhance customer support and drive seamless shopping experiences by integrating next-gen commerce capabilities with AI-driven solutions for real-time engagement and optimized interactions across all channels
Business Challenges
Business Challenges
Fragmented Commerce Experiences
Disconnected touchpoints resulted in inconsistent customer journeys across platforms
Limited Personalization
Generic interactions hindered effective upselling, cross-selling, and customer loyalty
Missed Engagement Opportunities
Lack of 24/7 availability and interactive options reduced engagement and conversions
Operational Overload
High query volumes across channels caused delays, leading to customer dissatisfaction
Solutions
Conversational Commerce Optimization Deployed Amazon Lex, AWS Lambda, and Salesforce Einstein to enhance AI-powered chatbots.
Customer Journey Orchestration
Leveraged Azure Logic Apps to automate and personalize customer journeys for improved engagement across touchpoints.
Live Commerce Enablement
Integrated Amazon IVS and AWS AppSync to deliver interactive, real-time shopping experiences with dynamic recommendations.
Mobile Commerce Personalization
Utilized Amazon Personalize and Azure AI Personalizer to tailor product suggestions and content for individual users on mobile platforms
Benefits
45% Growth
in Mobile Engagement
50% Reduction
in Cart Abandonment
40% Increase
in Social Commerce Sales
30% Boost
in Customer Satisfaction
35% Higher
Conversion Rates
Actionable Insights
for Strategy
Digital Technologies
Digital Technologies
