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DJ Set

Media and Entertainment

About Media & Entertainment

The Media and Entertainment industry is a broad and diverse sector that includes a wide range of businesses including Publishing, Advertising, Gaming, Video (TV, OTT etc.), Music, Theme Parks etc. that are involved in the creation, production, distribution, and monetization of content across various media platforms.


Some of the key trends that are shifting the industry paradigm include:

  • Digital Transformations – Digital Identity, Immutable Audit trail, Marketing Automation, Experience driven Campaigns, Big data Platforms etc.

  • Change in Consumer Behavior – Digital Natives vs. Digital Immigrants, Intuition vs. Reason, Seamless experiences etc.

  • Shift in Business Expectations – CPC/CPM/CTR vs. ROI/ROAS, Leads vs. Conversion Goals, Business & Brand Strategy-driven objectives etc.


In this fast-changing environment, we help create a ‘Fit for Future’ Digital backbone that exploits key foundational capabilities, at scale, with common pre-integrated capabilities delivered on ‘Platform-as-a-Service’ model.

Cognitive Application Development

  • Audience Insights: We analyze social media data and provide insights into audience behavior, sentiment, and engagement to make informed decisions about content development and distribution.

  • Personalized Content: We enable you to personalize content recommendations based on user behavior and preferences to boost engagement and loyalty.

  • Personalized Advertising: We Analyze user data to optimize ad formats, placement, and targeting for effective advertising campaigns.


Enterprise Application Development:

  • Digital Asset Management (DAM): We develop robust DAM applications for managing digital assets like images, videos, and documents, facilitating efficient storage, organization, and sharing across departments and teams.

  • Content Management Systems (CMS): We develop comprehensive CMS applications to manage digital content like articles, videos, and audio files, enabling seamless creation, editing, and publishing across diverse platforms and channels.

  • Advertising Management Systems: We engineer solutions for managing advertising campaigns, covering ad creation, targeting, and tracking, optimizing performance to enhance revenue and customer engagement.


Custom Solution Development (Product Engineering):

  • Content Management: We engineer bespoke solutions for efficient content management, storage, and distribution, ensuring accessibility and security across the board.

  • Distribution: We craft applications to distribute content across multiple platforms, including streaming services, broadcast TV, and social media, ensuring compliance with each platform's unique requirements.

  • Analytics and Reporting: We create data analytics and visualization tools to monitor content performance, audience engagement, and key metrics, enabling informed business decisions and performance improvements.


Systems Integration

  • Content Integration: We unify Content Management Systems like DAM and MAM into a single platform for efficient content management and distribution, ensuring seamless delivery of high-quality content.

  • Distribution Integration: We integrate distribution systems, such as broadcast and streaming platforms, into a unified distribution platform to ensure efficient content delivery across channels and devices, effectively reaching target audiences.

  • Data Integration: We integrate data management systems like audience analytics and advertising platforms into a single platform, enhancing data collection and analysis for improved content personalization and monetization.

 Connect with our experts today.

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