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Next-Gen Commerce Solutions for Enhanced Customer Engagement
Retail - Fashion Retail
Client
A leading fashion retailer aiming to expand its digital footprint and provide innovative shopping experiences, integrating conversational and social commerce channels to engage today’s tech-savvy customers.
Challenge
The client faced limitations with traditional eCommerce methods, which hindered their ability to engage social and mobile-first customers effectively. Key challenges included:
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Traditional eCommerce approaches struggled to captivate social and mobile customers.
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A lack of interactive, real-time features meant lost opportunities to convert browsing customers into buyers.
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To enhance the buyer journey and boost conversion rates, the client sought to incorporate conversational commerce and social platform integration.
solution
We deployed next-gen commerce solutions to revolutionize the retailer’s digital engagement and eCommerce strategy:
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Conversational Commerce: Integrated AI-powered chatbots and voice assistants for real-time product recommendations, enabling purchases through interactive conversations.
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Social Commerce Integration: Embedded shopping functionality within Instagram and Facebook, allowing customers to view, engage with, and purchase products directly on social platforms.
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Interactive Live Commerce: Implemented live-stream shopping experiences, where customers could interact with hosts and influencers, ask questions, and complete purchases in real-time.
Key benefits
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Improved Customer engagement rate by 40% with personalized recommendations and interactive social media shopping options.
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Average Order Value (AOV) rose by 25% during live sessions as customers engaged more deeply, spurring impulse purchases.
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Experienced a 30% increase in online sales, due to innovative, customer-centric commerce solutions.