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Retail and CPG

About Retail & CPG

The Retail and Consumer Packaged Goods (CPG) industry includes retailers like supermarkets, online stores, and manufacturers of food, beverages, personal care, and household items, along with wholesalers and distributors. It encompasses companies involved in producing, distributing, and selling consumer goods through various channels, contributing to the supply chain of everyday products.


Some of the key trends:

  • Integrated & Intelligent merchandizing, across the supply chain

  • Personalized experiences, across channels and touchpoints

  • Innovative channel collaboration, across multiple players in the ecosystem

  • Universal commerce, seamlessly integrates physical and digital channels, offering personalized shopping experiences for customers across all touchpoints

  • Emphasis on sustainability and ethical practices

  • Growing demand for seamless and convenient delivery options


We enable retail industry adaptation to emerging trends by offering digital transformation strategies, data analytics solutions, and guidance on sustainability initiatives.

Cognitive Application Development

  • Personalized Shopping Experiences: We develop cognitive applications that analyze customer data to enable personalized product recommendations, enhancing engagement and conversion. 

  • Customer Service Automation: We create chatbots and virtual assistants for handling customer inquiries, reducing costs, and improving support efficiency.

  • Dynamic Pricing Strategies: We optimize revenue and profitability in real-time by implementing dynamic pricing strategies & tactics, based on market analysis and customer behavior.


Enterprise Application Development:

  • Unified Customer Data Management: We centralize and manage customer data from multiple touchpoints, enabling personalized marketing and engagement strategies.

  • Omnichannel Commerce Platforms: We integrate online and offline sales channels, offering customers a seamless shopping experience across various platforms.

  • Customer Relationship Management (CRM): We manage customer interactions, track sales leads, and nurture relationships, enabling personalized marketing and customer service to drive loyalty.


Custom Solution Development (Product Engineering):

  • Point-of-Sale (POS): We design and implement custom POS solutions to streamline sales transactions and manage customer interactions in physical retail environments.

  • Loyalty and Rewards Programs: We create loyalty applications to incentivize purchases, deliver targeted promotions, and build lasting customer relationships for retailers.

  • Mobile Apps: We design mobile apps for enhanced retail experiences, offering features like shopping, in-store navigation, reviews, and personalized recommendations.


Systems Integration

  • Application Integration: We seamlessly integrate ERP, POS, e-commerce, CRM systems, and third-party apps for streamlined retail operations.

  • Cloud Integration: We enable integration of cloud-based solutions with on-premises systems, maximizing scalability, agility, and cost-efficiency for retailers.

  • Legacy Modernization: We enable your transformation into a composable enterprise by assembling and combining packaged business capabilities to deliver adaptable business outcomes at the pace of change.

Ready to take your business to new heights? Connect with our experts today.

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