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Background
Our client is an Australian manufacturer of innovative kitchen appliances, globally recognized for its high-quality and stylish products that enhance culinary experiences.
Challenge(s)
Inconsistent brand messaging because the digital presence varied by region.
Their large scale led to slow content updates.
Solution
Designed and rolled out a centralized Digital Asset Management (DAM) system using AEM.
Migrated over a million assets, categorizing, and tagging them with metadata for easy searchability.
Introduced AEM's component-based architecture, allowing individual regions to update content modularly, ensuring brand consistency and regional relevance.
Conducted training sessions for regional content managers to leverage the platform effectively.
Results
Unified digital assets, streamlined content updates, and ensured a consistent brand experience across different regions.
Achieved a 40% reduction in time-to-market for new campaigns.
Fortified brand presence across global digital touchpoints, and improved team collaboration.