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Fortifying brand presence using Adobe Experience Manager


Background


Our client is an Australian manufacturer of innovative kitchen appliances, globally recognized for its high-quality and stylish products that enhance culinary experiences.

 

Challenge(s)

  • Inconsistent brand messaging because the digital presence varied by region.

  • Their large scale led to slow content updates.

 

Solution

  • Designed and rolled out a centralized Digital Asset Management (DAM) system using AEM.

  • Migrated over a million assets, categorizing, and tagging them with metadata for easy searchability.

  • Introduced AEM's component-based architecture, allowing individual regions to update content modularly, ensuring brand consistency and regional relevance.

  • Conducted training sessions for regional content managers to leverage the platform effectively.

 

Results

  • Unified digital assets, streamlined content updates, and ensured a consistent brand experience across different regions.

  • Achieved a 40% reduction in time-to-market for new campaigns.

  • Fortified brand presence across global digital touchpoints, and improved team collaboration.



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