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Empowering Engagement with Adobe Real-Time CDP


Background

Our client is a leading South-Indian daily newspaper based in Kerala. The publication covers national and international news, features, and entertainment.

 

Challenge(s)

  • With a vast array of content and a diverse reader base, the publisher needed to refine content recommendations and advertising.

 

Solution

  • Integrated subscriber data into the Adobe Real-Time CDP.

  • Leveraged AI to identify patterns in reading habits and preferences, segmenting users accordingly.

  • Used these insights to serve personalized content recommendations and optimize ad placements for maximum relevance.

 

Results

  • Segmented subscribers, personalized content delivery, and enhanced ad placements.

  • Experienced a 70% boost in user engagement duration, 30% increase in ad-click through rates, and heightened reader satisfaction.


تعليقات


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