Empowering Engagement with Adobe Real-Time CDP

Background

Our client is a leading South-Indian daily newspaper based in Kerala. The publication covers national and international news, features, and entertainment.

---

Challenge(s)

• With a vast array of content and a diverse reader base, the publisher needed to refine content recommendations and advertising.

---

Solution

• Integrated subscriber data into the Adobe Real-Time CDP.

• Leveraged AI to identify patterns in reading habits and preferences, segmenting users accordingly.

• Used these insights to serve personalized content recommendations and optimize ad placements for maximum relevance.

---

Results

• Segmented subscribers, personalized content delivery, and enhanced ad placements.

• Experienced a 70% boost in user engagement duration, 30% increase in ad-click through rates, and heightened reader satisfaction.