.png)
Background
Our client is a renowned international fashion retailer known for its trendy and affordable clothing, accessories, and home goods. With a wide range for everyone, they emphasize sustainability and are popular for their fast fashion approach and diverse style offerings across the globe.
Challenge(s)
Enjoying a global clientele, the fashion brand grappled with declining email open rates and engagement.
Revitalizing email marketing strategies, increasing customer retention, and driving sales.
Solution
Transitioned the brand's vast email subscriber database to Adobe Campaign.
Designed and implemented automated drip campaigns tailored to customer segments.
Leveraged dynamic content features, ensuring emails that resonate with individual recipient's past interactions and preferences.
Monitored campaign performances in real-time, iterating based on feedback and metrics.
Results
A noticeable 30% increase in email open rates
20% rise in click-through rates
Rejuvenated customer engagement leading to higher sales.