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Background
Our client is a prominent low-cost carrier known for its extensive domestic network and international flights to various destinations.
Challenge(s)
While the client had a well-established e-commerce platform, they experienced stagnation in user engagement and conversion rates on their product pages.
We needed to elevate conversion rates and enhance the shopping experience.
Solution
Integrated Adobe Target, paving the way for robust experimentation.
Strategically planned and executed A/B and multivariate tests on product pages, evaluating different layouts, CTAs, and content placements.
Employed Target’s AI-driven personalization algorithms, serving content dynamically based on user behaviors, browsing patterns, and purchase histories.
Refined user journey maps based on insights drawn from continuous testing.
Results
Realized a 25% uptick in conversion rates within three months, greater user satisfaction, and an enhanced, personalized shopping experience.