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Background
Our client is a prominent Indian low-cost carrier, known for its extensive domestic and international flight network
Challenge(s)
Despite having a strong online presence, the airline's digital team lacked clarity on user behaviors, causing missed opportunities in marketing and sales
Solution
Seamlessly integrated Adobe Analytics across all digital touchpoints.
Created custom dashboards tailored to various teams, from marketing to sales, providing real- time metrics and KPIs.
Employed flow visualization to meticulously map and analyze the online booking process.
Segmented users based on behaviors, demographics, and interactions to derive deeper insights.
Results
Built a holistic understanding of the customer's online journey and uncovered actionable insights to pinpoint bottlenecks in the booking funnel.
Streamlined the booking process and a 15% increase in online bookings.