Precision marketing with Adobe Mix Modeler

Background

Our client is a global food company renowned for its diverse range of breakfast cereals, snacks, and convenience foods.

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Challenge(s)

• With a multitude of products catering to varied demographics, the client lacked precise audience targeting capabilities.

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Solution

• Integrated diverse data sources into MarketMixer, including on-site behaviors, subscription data, and third-party insights.

• Crafted intricate audience segments based on reading habits, preferences, and interaction histories.

• These segments were subsequently utilized for targeted content delivery and precision ad placements.

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Results

• Segmented vast audiences, personalized content delivery, and optimized ad placements.

• Experienced a 50% boost in user engagement, 25% increase in ad revenue due to optimized placements, and improved overall user satisfaction.