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Background
Our client is a renowned international footwear company, recognized for its stylish and comfortable shoes, committed to providing affordable and fashionable footwear for people worldwide.
Challenge(s)
While the brand enjoyed substantial organic reach, their paid advertising efforts across platforms were fragmented and lacked cohesion.
Solution
Consolidated various ad accounts under the Adobe Advertising Cloud umbrella.
Employed its cross-channel optimization capabilities, ensuring consistent messaging and effective budget allocation.
Used machine learning to predict best-performing platforms and dynamically adjusted bids in real-time.
Regularly reviewed campaign analytics to refine advertising strategies.
Results
Unified advertising strategies, optimized ad spend, and improved ROI.
Achieved a 35% increase in ad-related conversions, 20% reduction in ad spend, and an enhanced cross-channel brand presence.